Pahlavi Era: Women in advertising

Model Baharak

Model Baharak


Actress Mahnaz

Actress Mahnaz


Actress Mahnaz

Shampoo Commercial


Iranian Fashion Model

Iranian Fashion Model


Iranian Fashion Model

Iranian Fashion Model


Iranian Fashion Model

Iranian Fashion Model


Iranian Fashion Models

Iranian Fashion Models


Iranian Fashion Model

Iranian Fashion Model


Melli Shoe Advertisement

Melli Shoe Advertisement


Hoisery Advertisement Advertisement

Hoisery Advertisement


Iranian Model in Deodorant Advertisement

Iranian Model - Deodorant Advertisement


Makeup Advertisement

Makeup Advertisement


Soap Advertisement

Soap Advertisement


Soap Advertisement

Soap Advertisement


Detergent Advertisement

Detergent Advertisement


Detergent Advertisement

Detergent Advertisement


Detergent Advertisement

Detergent Advertisement


Detergent Advertisement

Detergent Advertisement


Detergent Advertisement

Detergent Advertisement


Detergent Advertisement

Detergent Advertisement


Detergent Advertisement

Detergent Advertisement


Detergent Advertisement

Detergent Advertisement


Detergent Advertisement

Detergent Advertisement


Dishwashing Liquid Advertisement

Dishwashing Liquid Advertisement


Iranian Fashion Model

Iranian Fashion Model


Advertisement for Nan-sokhari featuring an Iranian Family

Advertisement for Nan-sokhari featuring an Iranian Family


Biscuit Advertisement

Biscuit Advertisement


Advertisement for Crackers

Advertisement for Crackers


Advertisement for Ice Cream

Advertisement for Ice Cream


Advertisement for Tea

Advertisement for Tea


Blinds Advertisement - Iranian Model

Blinds Advertisement - Iranian Model


Flooring Advertisement

Flooring Advertisement


Appliance Advertisement

Appliance Advertisement


TV  Advertisement

TV Advertisement


Gum Advertisement

Gum Advertisement


Actress Haleh

Heater Advertisement


Actress Haleh

Actress Haleh starred in numerous TV commericals


Iran Air Advertisement

Iran Air Advertisement


Iran Air Advertisement

Iran Air Advertisement


Model posing next to a new Paykan

Model posing next to a new Paykan


Miss Iran posing next to a new Paykan

Miss Iran posing next to a new Paykan


Miss Iran sitting on a new Paykan

Miss Iran sitting on a new Paykan


Model posing next to a new Paykan

A model posing next to a new Paykan


A traditional family - Paykan Advertisement

A traditional family - Paykan Advertisement


Euro Blonde & Iranian woman - Paykan Advertisement

Euro Blonde & Iranian woman - Paykan Advertisement


Blonde Eurpoean model posing with a Shahain car

Blonde Eurpoean model posing with a Shahain car - Sex certainly sells.


Euro Blonde posing alongside a Shahin car

Euro Blonde posing alongside a Shahin car


Eurpoean model posing alongside an Arya car

Sexy Eurpoean model posing alongside an Arya car


Motorcycle Advertisement

Motorcycle Advertisement


Eurpoean models pose with a Pars color TV

Eurpoean models pose with a Pars color TV


Euro Model - Golnar Soap Advertisement

Euro Model - Golnar Soap Advertisement


Euro Model - Mayonnaise Advertisement

Euro Model - Shahriar Sharbat Advertisement


Sexy Euro Model - Mayonnaise Advertisement

Sexy Euro Model - Mayonnaise Advertisement


Vegetable Oil Advertisement

Vegetable Oil Advertisement


Vegetable Oil Advertisement

Vegetable Oil Advertisement


Actress Mahnaz

Lemon Juice Advertisement


Lemon Juice Advertisement

Lemon Juice Advertisement





Images provided probably by the product or cosmetic manufacturers


Euro Model - Makeup Advertisement

Euro Model - Makeup Advertisement


Euro Model - Makeup Advertisement

Makeup Advertisement


Euro Model - Makeup Advertisement

Makeup Advertisement


Perfume Advertisement

Perfume Advertisement


Euro Model - Schwartzkopff Hairspray Advertisement

Euro Model - Schwartzkopff Hairspray Advertisement


Euro Model -  Advertisement

Shampoo Advertisement


Blonde Euro Model - Beauty Creme Advertisement

Blonde Euro Model - Beauty Creme Advertisement


French Beauty Creme Advertisement

French Beauty Creme Advertisement


French Beauty Creme Advertisement

French Beauty Creme Advertisement


Makeup Advertisement

Makeup Advertisement


Revlon Beauty Creme Advertisement

Revlon Beauty Creme Advertisement


Eyeshadow Advertisement

Eyeshadow Advertisement


French Body Mist Advertisement

French Body Mist Advertisement


Nivea Creme Advertisement

Nivea Creme Advertisement


Hair Color Advertisement

Hair Color Advertisement


Hair Color Advertisement

Hair Color Advertisement


Hair Color Advertisement

Hair Color Advertisement


Hair Spray Advertisement

Hair Spray Advertisement


Hair Spray Advertisement

Hair Spray Advertisement


Schwartzkopff Shampoo Advertisement

Schwartzkopff Shampoo Advertisement


Braun Hairdryer Advertisement

Braun Hairdryer Advertisement


Perfume Spray Advertisement

Perfume Spray Advertisement


Perfume Spray Advertisement

Perfume Spray Advertisement


Perfume Spray Advertisement

Perfume Spray Advertisement


Deodorant Spray Advertisement

Spray Advertisement


Feminine Deodorant Spray Advertisement

Feminine Deodorant Spray Advertisement - From a German Magazine


Rolex Watch Advertisement

Rolex Watch Advertisement


West End Watch Advertisement

West End Watch Advertisement


Citizen Watch Advertisement

Citizen Watch Advertisement


Refrigerator Advertisement

Refrigerator Advertisement


Washing Mashine Advertisement

Washing Mashine Advertisement


Washing Mashine Advertisement

Washing Mashine Advertisement



Juice Blender - Euro Model


Sewing Machine Advertisement

Sewing Machine Advertisement - Euro Model



Hoover Vacum Cleaner - American Model


Philips Vacum Cleaner

Philips Vacum Cleaner - Euro Model


Gas Grill

Gas Grill - Euro Model


Wallpaper Advertisement

Wallpaper Advertisement - Euro Model



Pars Color TV - Euro Model



Schaub-Lorenz TV - Euro Model



National TV - Japanese Models


Sharp Electronic Calculator Advertisement

Sharp Electronic Calculator


Battery Advertisement

Battery Advertisement


Battery Advertisement

Battery Advertisement


Tissue Advertisement

Tissue Advertisement


Choclate Advertisement

Choclate Advertisement


Soft Drink Advertisement

Soft Drink Advertisement


Soft Drink Advertisement

Soft Drink Advertisement


Soft Drink Advertisement

Soft Drink Advertisement


Soft Drink Advertisement

Soft Drink Advertisement


Soft Drink Advertisement

Soft Drink Advertisement


Golmo Shampoo Advertisement

Golmo Shampoo Advertisement


Colgate Shampoo Advertisement

Colgate Shampoo Advertisement


German Life-tex Balsam Advertisement

Life-tex Balsam Advertisement


Shampoo Advertisement

Shampoo Advertisement


Bridal Gown Advertisement

Bridal Gown Advertisement


Department Store Advertisement

Department Store Advertisement


Ice Skating Show Advertisement

Ice Skating Show Advertisement


Fashion Catalog Advertisement

Fashion Catalog Advertisement


Beach Fashion

Beach Fashion


Hosiery Advertisement

Hosiery Advertisement


Hosiery Advertisement

Hosiery Advertisement


Hosiery Advertisement

Hosiery Advertisement


Weight Loss Advertisement

Weight Loss Advertisement


Corset Advertisement

Corset Advertisement


Corset Advertisement

Corset Advertisement


Bra Advertisement

Bra Advertisement


Bra Advertisement

Bra Advertisement


Bra & Corset Advertisement

Bra & Corset Advertisement


Bra & Corset Advertisement

Bra & Corset Advertisement


Critcism in Iran

Criticism of the use of women in advertising by a website in Iran



Image Credits: All images are from Iranian newspaper & magazine clippings which are now in the public domain.













Was it taboo to use the image of Iranian women in advertising? There are only a few images of Iranian women in advertisements. European models were used for commercial photography in Iran during the Pahlavi Era. It's obvious that cosmetic and product manufacturers supplied the magazines with the images for free to promote the brands. However, one can see European models promoting domestic products such as cars and TVs too. Iranian models would never appear in lingerie and swimwear ads. That was the red-line before the revolution. Today, you can see Iranian fashion models in the Facebook and Instagram websites of fashion designers based in Iran. However, they appear fully covered (neck isn't visible) because of the strict dress code imposed by the government. Magazines in Iran often just show the dress without the model to be on the safe side. Here is an example.


Related Link
Pahlavi Era: Women
Fashion in pre-revolutionary Iran




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